In my 19 years of involvement in User Experience, I’ve heard some really bad ideas about how to conduct user research. Don’t get me wrong—I’ve had a few bad ideas myself. However, in this column, I’ll write about the very worst ideas I’ve ever encountered.
Most of these ideas originated as attempts to shortcut the difficulties, time, effort, and cost of user research. The results were far from optimal.
Bad Idea: Let’s Offshore Our UX Work
“We’re offshoring all of our development work. Why don’t we offshore the UX work, too?”
Back in the early 2000s, I worked for a large corporation that was thinking about adopting the fad of offshoring as much work as possible to India, and our management team decided to experiment with offshoring the work of our UX team. Read More
Source:: UX matters